How Southern College Of Optometry Conquers Traditional Marketing & Reaches Disparate Audiences

Southern College of Optometry (SCO) is a unique feature of Memphis and one of the leading institutions of optometric education in the country. In addition, SCO is also a full-service care facility. The Eye Center serves the greater community, and University Eye Care offers comprehensive care at the University of Memphis campus. SCO has a […]

6 Reasons Alumni Participation Drops

I have a college client whose alumni participation has dropped almost 70% in the last 7 years.   Cringe-inducing. Hope that doesn’t sound familiar.   You bet we’re turning it around. But I want to share some of the reasons they were on such nose-dive. Perhaps you can identify and solve similar issues at your […]

University Fundraising: 4 Tips to Upgrade Your Social Media

All fundraising organizations need to have a social media strategy if they want to get the word out about their cause. However, social media savvy isn’t just a necessity for charities and nonprofits! Universities that fundraise should also take the time to build out a smart social media strategy. Whether your school is raising money […]

5 Strategies for Sending Better Emails To Alumni

The relationship between a school and its graduates is a very special one. Long after they walked across that graduation stage, students feel as though they made a great impact on the school. Once the alumni have moved on with their careers it can be hard to keep in contact.  Some alumni may even feel […]