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Let’s Get Smart About Market Segmentation

No one wants to be a dummy, and that’s why we’re talking about market segmentation today.

3 Fundraising Ideas For Colleges and Universities Using Email

It can be a challenge for colleges and universities to do fundraising. In this day and age,  it goes way beyond than just about asking your alumni “Can you give us some money?”. Don’t know what to do for your school’s next fundraising campaign? Have no fear! Here are some fun and creative fundraising ideas […]

5 Strategies for Sending Better Emails To Alumni

The relationship between a school and its graduates is a very special one. Long after they walked across that graduation stage, students feel as though they made a great impact on the school. Once the alumni have moved on with their careers it can be hard to keep in contact.  Some alumni may even feel […]

How to Be Remarkably Unsuccessful at Alumni Email Marketing

I met one of my alumni email marketing clients while presenting at an EDU conference. She did all she could to close the project on her side. We really wanted to work together. She whispered secrets about her boss. I mumbled a few about mine. We bonded over the course of the sales process. We […]