How Southern College Of Optometry Conquers Traditional Marketing & Reaches Disparate Audiences

Southern College of Optometry (SCO) is a unique feature of Memphis and one of the leading institutions of optometric education in the country. In addition, SCO is also a full-service care facility. The Eye Center serves the greater community, and University Eye Care offers comprehensive care at the University of Memphis campus. SCO has a […]

Nurture Your Fussy Prospects With A Drip Campaign

I used to teach at a school that created individual curriculum for each student. I had one English student who we’ll call Janice. Janice was 10 years old and sharp as a tack. She was technically in the 5th grade, but her vocabulary and reasoning skills rivaled a lot of adults I know. She loved […]

Let’s Get Smart About Market Segmentation

No one wants to be a dummy, and that’s why we’re talking about market segmentation today.

5 Strategies for Sending Better Emails To Alumni

The relationship between a school and its graduates is a very special one. Long after they walked across that graduation stage, students feel as though they made a great impact on the school. Once the alumni have moved on with their careers it can be hard to keep in contact.  Some alumni may even feel […]